Gucci backs film restoration for special 68th Cannes Film Festival presentation

05/05/2015

Gucci celebrates its continued commitment to the preservation and restoration of classic cinema, through its ten-year collaboration with Martin Scorsese's The Film Foundation. This year will see the Italian fashion house's collaborative work with the foundation, revive a restoration of Luchino Visconti's Rocco e i suoi fratelli, originally made in 1960, at the annual Cannes Film Festival as part of the festival's 'Cannes Classics' programme. 

Gucci was inspired to make a multi-million dollar commitment to The Film Foundation for the restoration of iconic and innovative films, ten years ago, thanks to a shared interest and appreciation of creative visionaries. Artistic filmmakers such as John Cassavetes, Sergio Leone and Federico Fellini are favourites of the luxury heritage fashion house that appreciates the bold and daring artistry and genre-redefining works of these directors and others like them. 

The restoration of Rocco e i suoi fratelli, will debut at the Cannes Film Festival on May 17 after an introduction from Benicio Del Toro, who is an avid supporter of the continued work of The Film Foundation and Gucci: "There are so many great films from the past that have inspired me and continue to inform and fuel my work. It's important to support the preservation of these films so that future generations can experience their power and artistry. And Visconti was certainly one of the great cinematic visionaries," says Del Toro.

The 1960 film examines the effects that the industrial and economic boom (that was transforming Italy at that time,) had on the country, through following the eponimois Rocco and his brothers. It is the story of how this new world – represented by Milan city life –impacts a poor rural family. Martin Scorsese says: "Rocco is one of the most sumptuous black and white pictures I've ever seen: the images, shot by the great Giuseppe Rotunno, are pearly, elegant and lustrous – it's like a simultaneous continuation and development of neorealism. Thanks to Gucci and The Film Foundation and our friends at the Cineteca di Bologna, Luchino Visconti's masterpiece can be experienced once again in all its fearsome beauty and power."

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